Outstream video ads represent a unique format designed to boost engagement outside traditional video placements.
Description
Outstream video ads are a type of video advertisement that plays outside of traditional video content, such as on websites or in-app placements. They are typically embedded within text articles or displayed in mobile applications, playing automatically when the user scrolls to them. This format has gained traction due to its ability to reach audiences who may not engage with standard in-stream video ads, offering a non-intrusive way to deliver brand messaging. As user attention spans shorten, outstream video ads leverage this by enhancing visibility and engagement without disrupting the user experience.
Examples
- A cooking blog integrates outstream video ads for a new kitchen appliance. As readers scroll through the article, the video ad plays, showcasing recipes and tips using the appliance, resulting in a 25% increase in traffic to the product page.
- A fashion e-commerce site uses outstream video ads within product descriptions. When users browse items, the ads feature styling tips, leading to a 30% higher conversion rate for the products shown in the videos.
Additional Information
Outstream video ads are often complemented by advanced targeting capabilities, allowing marketers to reach specific demographics or interests. Best practices include optimizing video length for mobile viewing (typically under 15 seconds) and ensuring the content is compelling enough to capture attention quickly. As the digital landscape evolves, outstream video ads are expected to integrate more with augmented reality and interactive elements, enhancing user engagement further.